Designing a professional logo is not just about creating an appealing visual. Your main goal is to build up a best and creative logo. You also want to set up a communicating position among the business and its target viewers. This is why market research is essential for the logo. It’s extremely suggested to involve the client at this stage since your take on the logo may not be the same as theirs. It’s important because you’re 100% clear on the information earlier you start this creative process.